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Oasis
Oasis Stores plc commenced trading in 1991 and saw trade grow
extensively throughout the 1990's. Originally trading as a speciality
retailer under the Oasis brand, the organisation was launched on the
London Stock Exchange in June 1995 having witnessed previous years of
stable growth and profitability. Success bought more and more retail
outlets, growing to 150 stores and concessions in the UK with a further
40 stores operating franchises across the world.
With a profile of this type two key components for the organisation was
the technology deployed to ensure management were always in control of
the day to day trading situation at store level and that within store,
both staff and customers received the service they need.
In 1999 Oasis acquired the smaller business of Coast, clearly targeted
at the fashion-conscious 18-30 year old woman and the company was faced
with the challenge and opportunity of integrating technology solutions
IT Management at Oasis developed a programme that was to meet exactly
the requirements the organisation needed, based on the Coalition
software application and DigiPoS hardware solution.
Retail PoS Solution - Real Value
Mike Padfield IT Director at Oasis summarised the process:
"We needed a Retail PoS solution that would be well received and deliver
the results across both brands. Running different systems in parallel
across two brands was simply not productive and the Coalition-DigiPoS
solution delivered what we needed, the information and processing we
required in a real value hardware technology solution."
IBM had previously had systems installed in Oasis but these were
removed in favour of the DigiPoS solution. "The DigiPoS part of the
installation was important to us" states Oasis FD, Richard Glanville
"... as it represented a real blend of well designed, ergonomic hardware
which is of course particularly important in a retail business such as
ours but at the same time delivered the optimum in terms of performance
and price - likewise critical to us." |