Pretty Girl Fashion Group

Pretty Girl Fashion Group is the name behind some of Australia's most recognised womens' fashion brands retailers, including Rockmans, Wombat, BeMe, Joi and Table Eight. With over 400 outlets nationally, the Pretty Girl Fashion Group offers a wide range of womens' apparel, including casualwear, eveningwear, workwear, accessories as well as swimwear, seasonally.

The Pretty Girl Fashion Group has been working with DigiPoS Systems for some time on new projects, but when the requirement to upgrade all stores surfaced, it was the core design of the DigiPoS Retail Blade solution which grabbed their attention. Pretty Girl was faced with the challenge of needing to reducing their total cost of ownership, whilst delivering a stable and reliable platform suitable for all of their different brands. In addition, Pretty Girl had a very tight time frame during which the rollout needed to be completed.

Pretty Girl Fashion Group ultimately chose the DigiPoS Retail Blade solution for its retail specific design, reliability, continuity of supply and the significant financial gains they achieved through reduced maintenance costs.

The DigiPoS Retail Blade has been specifically designed to meet the unique requirements of retailers. The Pretty Girl Fashion Group have been able to significantly reduce unsightly cabling and to eliminate the need for costly counter modifications with the DigiPoS Retail Blade. The exceptionally low failure rate on the DigiPoS Retail Blade has also delivered a significant increase in uptime. Utilising another of the innovative options available with the DigiPoS Retail Blade, the Pretty Girl Fashion Group has also been able to implement a localised daily backup solution at minimal expense.

There was a large break between the first and second stages of this project, but a guarantee of continuity of supply from DigiPoS Systems ensured that this didn't cause any problems for the Group. During the second stage of the rollout, Pretty Girl needed to install over 300 lanes in less than 8 weeks. The Pretty Girl Fashion Group called on the expertise of DigiPoS Systems to manage not only the supply, but also the installation of their equipment. DigiPoS Systems also provided additional services including pre-staging and configuration of all equipment and ongoing support services.

The rollout may now be complete, but the Pretty Girl Fashion Group are still making significant savings. Pretty Girl has experienced a significant reduction in maintenance costs since implementing the DigiPoS Retail Blade solution. “Since installing the Retail Blade, we have seen a substantial improvement in reliability and increased up time. We are currently saving almost $20,000 per month on maintenance fees alone" says Emma Mader of the Pretty Girl Fashion Group. In today's fast paced retail market, improved reliability and increased uptime is essential. DigiPoS Systems is the first vendor with the confidence to offer a standard 10 Year Warranty on the Retail Blade Host.

Cameron Arnold, Managing Director of DigiPoS Systems says "our research indicates that as little as 15% of the total cost of ownership is associated with the initial purchase price of the solution. As much as 85% of the total cost of ownership is linked to ongoing maintenance and support. The DigiPoS Retail Blade has been developed specifically to address this issue. We simply present retailers with an alternative perspective; why focus on the initial purchase price alone, if this is going to a minor component of the overall cost of the system during its lifecycle?".

DigiPoS Systems works closely with all customers, including the Pretty Girl Fashion Group, to establish a plan that will not only reduce their total cost of ownership over the life of the system, but also to improve performance in the store. Put simply, allowing the retailer to focus on what they do best….selling!