|
Laura Canada
Laura Canada Inc. is a true Canadian success story. From a single boutique in Montreal, Quebec, Laura Canada has succeeded into a well-known 142 store chain (19 of which are double concept stores and 12 being triple
concept stores) with their eyes firmly planted on continued growth and expansion.
Laura Canada owns and operates Laura, Laura Petites, Laura Plus, Laura Superstores and Melanie Lyne which offer quality, contemporary fashions for today’s modern woman.
Laura Canada thrives as a result of their
commitment to providing high quality
merchandise and exceptional customer
service. While rolling out a new POS
application and a VPN environment to their stores, it became clear that the existing store hardware did not meet their requirements for achieving the level of customer service they were aiming to provide.
Murray Shostak, Director of I.T. at Laura Canada had this to say: “We require that our replacement hardware be held to the same standards to which our customers hold us. We selected the DigiPoS Retail Blade 3 because of its unique ability to provide high reliability and ease of maintainability, keeping our store systems retail-ready. The new DigiPoS
configuration provides investment protection,
and has eliminated a high failure rate in our older whitebox PC solutions. It has so for exceeded our expectations”.
The new DigiPoS configuration provides
investment protection which will integrate their
serial peripherals (including traffic counters, cash drawer, integrated keyboard and,
scanner, pin pad and receipt printer),
providing cost savings and improved reliability.
The rollout began in May 2005 and is
expected to complete in the Spring of 2006 with a total of 300 systems. They are also choosing to self support their new POS
systems as a result of the Retail Blade’s
self-service technology, allowing them to replace or upgrade system components in
virtually seconds if need be.
Joe Cusano, Manager of POS Systems at Laura Canada was pleased with the results of the rollout and had this to say: “At Laura Canada, our mandate is to provide our
customers with a very high level of satisfaction when shopping at our stores. By being able to have better control and flexibility in
maintaining our POS systems, we can remain focused on serving our customers at the high level that is expected from us.”
We look forward to continuing our relationship with Laura Canada as well as be there to
support their growth. For more info on Laura Canada, please visit: www.lauracanada.com |
