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Cavender’s Boot City steps out in style, selects
DigiPoS Retail Blade to extend system lifecycles
and reduce downtime
What do you get when you cross high fashion with
the larger-than-life Texan spirit? You get Cavender’s
Boot City, a familiar sign seen from a long distance
along many southern highways. Being owned and
run by experienced ranchers, they truly capture the
authentic western lifestyle. Pride of ownership rings
true throughout their entire merchandise selection,
and impressive customer service is always the goal,
continuously building upon their reputation for high
quality boots, hats, jeans and accessories.
When Cavender’s, based in Tyler, Texas with 50 stores,
decided they had to break away from their increasingly
challenging PC-based systems, they turned to
DigiPoS and the Retail Blade for their hardware needs.
They were struggling to manage the ever-changing
technology found in their PCs, where the standard life
cycle they could expect from their systems was only
18 months. This created a serviceability nightmare
where one store could have completely different
technology than the next, so in order to keep focused
on their customers, rather than their technology, it was
time to switch to a more stable platform with a much
longer life cycle.
Since the replacement program began in September
2008, Cavender’s found the Retail Blade “RB 7” point
of sale system helped alleviate many of the obstacles
they had been facing. With a standard 3 year warranty
which Cavender’s decided to extend to 5, a 10 year
Retail Blade Host warranty, as well as a chipset
lifecycle of at least 5 years, Cavender’s can expect a
much quicker ROI.
Godbey Acker, CIO for Cavender’s comments: “We
learned quickly that the PC technology we originally
had changed their models too quickly, it became hard
to keep up with the technology. ‘Bleeding edge’ isn’t
bad in regular PC’s for home use, but in the retail
world, we needed a consistent and retail-hardened
machine.” Acker continues: “We chose DigiPoS as
we can rely on getting the same hardware for several
years to come, support becomes much easier with
consistency, not having to worry about which store has
what model.”
Wanting to optimize productivity, Cavender’s
immediately saw the benefits of the Retail Blade 7
Core 2 Duo, especially in terms of its serviceability
and higher lifecycle. Jan Harris, POS Director
for Cavender’s adds that “the swapability of the
motherboard, hard drive and power supply in the
Blade were a critical decision factor; it gave us the
opportunity to be self-sufficient, utilizing non-technical
store staff for a quick fix. We also have added peace of
mind with the addition of Retail Blade First Aid Kits for
consistently high uptime across our stores.”
Cavender’s report that with their now 300+ systems,
DigiPoS has been very responsive to their needs over
the course of the multi-million dollar project. DigiPoS
has been a one-stop shop, supplying all of the system
peripherals which include Epson H6000 printers,
Cherry Keyboards, Symbol Scanners and Verifone Pin
Pad devices, in addition to system staging services
which include Microsoft Windows XP Pro.
To learn more about Cavender’s Boot City or to
purchase your very own authentic Texas cowboy boots
and accessories for yourself, visit www.cavenders.com
or mosey on down to a location near you.
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